Corporate & Academic Training
ACADEMY designs training, workshops and consultancy for companies, secondary schools, tertiary institutions and social service organisations. What enters the classroom is current practice, not the textbook version.
An ACADEMY session in progress
Trusted by
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- students taught
- across secondary schools, tertiary institutions, youth centres and corporate teams
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- schools and organisations
- including HKMU LiPACE, City University of Hong Kong and thirteen schools
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- workshops and talks
- from single talks to year long programmes
Our tutors01
ACADEMY brings together practitioners from property, finance, media production, beauty, aromatherapy and life education. Every tutor is working in their field, which is what gives them something to teach.
Jimmy Lee
Founder
Founder of ACADEMY and Managing Director, Corporate Planning & Strategy at Star Group (SEHK: 1560). He brings years of property sales, marketing and advertising production experience to the classroom, and has taught on programmes at a number of universities and schools of continuing education. His teaching focuses on turning industry practice into knowledge students can apply in the real world.
Louise Cheung
Tutor
A professional makeup artist, image consultant and tutor with more than twelve years of experience in corporate image consulting and makeup instruction. She served as training tutor and chief makeup artist for the Miss Hong Kong Brands and Products Expo pageant for seven consecutive years (2019 to 2025), currently teaches image management and makeup at a number of universities and schools of continuing education, secondary schools, youth centres and social service organisations, and holds an IFA international aromatherapist qualification. She combines professional styling with aromatherapy knowledge to build both a polished outward image and inner balance.
Cat Li
Tutor
A professional organising and life and death education tutor, a JALO certified Level 1 life organizer and Level 1 organising consultant of the Housekeeping Association of Japan, and certified in end of life organising by the Seizen Seiri Promotion Association of Japan. She teaches organising and life education programmes at secondary schools and community organisations in Hong Kong, using hands-on practice and real cases to build students' independence, empathy and community awareness.
Our approach02
Every engagement starts by understanding your team or your students, and only then decides what to teach, how, and for how long. When it ends, participants should be carrying away something they can use the moment they are back at their desk.
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Corporate Training
Training designed around your team, built to lift staff capability and market competitiveness.
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School Programmes
Practical courses and talks run with secondary schools, tertiary institutions, youth centres and social service organisations, bringing industry knowledge into the classroom and opening up career direction for students.
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Workshops and Masterclasses
Small group, hands on sessions focused on practical technique and immediate application, for teams and individuals who need a key skill quickly.
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Consultancy
One to one or team consultancy across brand strategy, property investment, image management and curriculum design, giving your project professional direction and workable solutions.
Courses03
Our courses fall into the fields below. Each one can be adjusted in depth, length and emphasis to suit your organisation.
- 012 courses
AI & Technology
AI in Everyday Life · Applied Artificial Intelligence
- 023 courses
Business & Finance
FinTech Literacy · Marketing Essentials · Property Investment Essentials
- 036 courses
Image & Styling
Professional Image and Networking Etiquette Workshop · Professional Grooming and Makeup for Front-line Teams · Makeup and Styling and more
- 043 courses
Wellbeing
Introduction to Aromatherapy · The Life Planning Bureau: Decoding Life, Death and Community Care · First Lessons in Independence: Hands-on Life Skills and Organising for Secondary Students
Planning training for your team or your students?
Tell us who the audience is, how many, and what outcome you need. You will get a specific proposal back, not a generic brochure.