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ACADEMY

Corporate & Academic Training

The people teaching still work in the industry.

ACADEMY designs training, workshops and consultancy for companies, secondary schools, tertiary institutions and social service organisations. What enters the classroom is current practice, not the textbook version.

An ACADEMY session in progress

1,000+
students taught
across secondary schools, tertiary institutions, youth centres and corporate teams
20+
schools and organisations
including HKMU LiPACE, City University of Hong Kong and thirteen schools
7
consecutive years
as chief makeup artist and judge of the CMA's Expo pageant

Our tutors01

The person you talk to is the person who teaches.

ACADEMY brings together practitioners from property, finance, media production, beauty and aromatherapy. Every tutor is working in their field, which is what gives them something to teach.

Jimmy Lee

Jimmy Lee

Founder

Founder of ACADEMY and Managing Director, Corporate Planning & Strategy at Star Group (SEHK: 1560). He brings years of property sales, marketing and advertising production experience to the classroom, and has taught at the Li Ka Shing School of Professional and Continuing Education, Hong Kong Metropolitan University. His teaching focuses on turning industry practice into knowledge students can apply in the real world.

Louise Cheung

Louise Cheung

Tutor

A professional makeup artist, image consultant and tutor with more than twelve years of experience in corporate image consulting and makeup instruction. She has served as chief makeup artist and judge of the Miss Hong Kong Brands and Products Expo pageant for seven consecutive years since 2019, currently teaches image management and makeup at a number of secondary schools, youth centres and social service organisations, and holds an IFA international aromatherapist qualification. She combines professional styling with aromatherapy knowledge to build both a polished outward image and inner balance.

In focus04

Artificial intelligence, taught until it is actually usable.

There is no shortage of AI talks. There is a shortage of AI talks people can act on afterwards. Our AI courses hold to one rule: participants work hands on during the session and leave with a method they can use immediately, not a list of terms.

  • Starts from everyday situations, no technical background needed
  • Hands on with mainstream tools during the session
  • Equally clear about what it cannot do and where the risks sit
  • Already taught at HKMU and City University of Hong Kong

Planning training for your team or your students?

Tell us who the audience is, how many, and what outcome you need. You will get a specific proposal back, not a generic brochure.

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