A step beyond tool familiarity into real application: which parts of marketing, content production and day to day operations artificial intelligence can take on, how to hand them over, and what to watch for. The course runs on worked examples and hands on exercises, and suits learners who already have a basic grounding and want to go further.
Tutor

Jimmy Lee
Founder
Founder of ACADEMY and Managing Director, Corporate Planning & Strategy at Star Group (SEHK: 1560). He brings years of property sales, marketing and advertising production experience to the classroom, and has taught on programmes at a number of universities and schools of continuing education. His teaching focuses on turning industry practice into knowledge students can apply in the real world.
