A Hong Kong education company focused on corporate and academic training. We build solutions to fit, pairing industry practice with teaching experience so people can go further than they thought.
Where we stand
Industry knowledge should not stay inside the industry.
ACADEMY was founded by Jimmy Lee. After years in property, marketing and advertising production, and having taught at HKMU's Li Ka Shing School of Professional and Continuing Education, one thing became clear to him: there is often a wide gap between what is taught in the classroom and what is done in the field.
So ACADEMY took a particular route: rather than engaging purely academic speakers, we bring in practitioners still working in their fields. Property, finance, media production, beauty and aromatherapy are each handled by someone doing that work now.
The difference shows in the room. When a participant raises a real problem, the tutor can answer it, because it is the kind of situation they handle in their own work.
What we hold to
01
Built to fit, never off the shelf
Every engagement starts by understanding the audience. We do not read out a ready made syllabus.
02
Practice, not preserved theory
The examples and tools used in class are the ones the industry is using right now.
03
Naming the limits is part of teaching well
With artificial intelligence especially, we are as clear about what it cannot do as what it can.
Our tutors
Two tutors, five fields of practice.
Jimmy Lee
Founder
Founder of ACADEMY and Managing Director, Corporate Planning & Strategy at Star Group (SEHK: 1560). He brings years of property sales, marketing and advertising production experience to the classroom, and has taught at the Li Ka Shing School of Professional and Continuing Education, Hong Kong Metropolitan University. His teaching focuses on turning industry practice into knowledge students can apply in the real world.
A professional makeup artist, image consultant and tutor with more than twelve years of experience in corporate image consulting and makeup instruction. She has served as chief makeup artist and judge of the Miss Hong Kong Brands and Products Expo pageant for seven consecutive years since 2019, currently teaches image management and makeup at a number of secondary schools, youth centres and social service organisations, and holds an IFA international aromatherapist qualification. She combines professional styling with aromatherapy knowledge to build both a polished outward image and inner balance.
Makeup and styling
Youth image and confidence training
Corporate image consulting
Aromatherapy (IFA)
Qualifications
ITEC Certificate in Makeup (Practical & Theoretical)
Japan From Hand Makeup Academy — Tokyo Hair & Makeup Trend
Two tutors, covering five fields between them: artificial intelligence and technology, business and finance, media and communication, image and styling, and wellbeing. The person who plans the programme with you is the person who walks into the room, and the same people stay with the engagement from the first meeting to the final session.
