Three tutors, four fields of practice.

Jimmy Lee

Founder

• Applied artificial intelligence
• Marketing
• Property sales
• Advertising production

Founder of ACADEMY and Managing Director, Corporate Planning & Strategy at Star Group (SEHK: 1560). He brings years of property sales, marketing and advertising production experience to the classroom, and has taught on programmes at a number of universities and schools of continuing education. His teaching focuses on turning industry practice into knowledge students can apply in the real world.

Louise Cheung

Tutor

• Makeup and styling
• Youth image and confidence training
• Corporate image consulting
• Aromatherapy (IFA)

A professional makeup artist, image consultant and tutor with more than twelve years of experience in corporate image consulting and makeup instruction. She served as training tutor and chief makeup artist for the Miss Hong Kong Brands and Products Expo pageant for seven consecutive years (2019 to 2025), currently teaches image management and makeup at a number of universities and schools of continuing education, secondary schools, youth centres and social service organisations, and holds an IFA international aromatherapist qualification. She combines professional styling with aromatherapy knowledge to build both a polished outward image and inner balance.

Cat Li

Tutor

• Organising and storage
• End of life organising
• Life and death education

A professional organising and life and death education tutor, a JALO certified Level 1 life organizer and Level 1 organising consultant of the Housekeeping Association of Japan, and certified in end of life organising by the Seizen Seiri Promotion Association of Japan. She teaches organising and life education programmes at secondary schools and community organisations in Hong Kong, using hands-on practice and real cases to build students' independence, empathy and community awareness.