ACADEMY was founded by Jimmy Lee. After years in property, marketing and advertising production, and having taught at HKMU's Li Ka Shing School of Professional and Continuing Education, one thing became clear to him: there is often a wide gap between what is taught in the classroom and what is done in the field.
So ACADEMY took a particular route: rather than engaging purely academic speakers, we bring in practitioners still working in their fields. Property, finance, media production, beauty and aromatherapy are each handled by someone doing that work now.
The difference shows in the room. When a participant raises a real problem, the tutor can answer it, because it is the kind of situation they handle in their own work.
The same approach now reaches into companies. Bank of Communications invited our tutor Louise Cheung to lead professional grooming and makeup training for its front-line team, the people who form a customer's first impression of the bank. The session ran on live demonstration and one to one coaching, and participants stayed on afterwards to ask about makeup and skincare in detail.
