Louise.C Makeup Academy
Image and Confidence Workshops for Young People
Using makeup, skincare and image management to help students build a positive self image and grow in confidence. Programmes fit career planning, values education, positive education, career exploration, summer activities and term time interest classes.
- 12
- years teaching and makeup experience
- 7
- years as Expo pageant training tutor and chief makeup artist
- 20+
- schools and youth organisations
- 1,000+
- students taught
Why this workshop
For young people aged 14 to 24 in secondary schools and tertiary institutions, taught in separate groups for male and female students.
Confidence
Grooming skills give young people the confidence to face interviews, public settings and daily life as their best selves.
Career exploration
An inside look at the makeup industry, opening up creative potential and giving career planning and work experience programmes something concrete to work with.
Community
Hands on sessions that pair with volunteering schemes serving children and the elderly, building a sense of social responsibility.
Positive living
Supports anti drug and positive education programmes, using self presentation as a route to healthier, more active attitudes.
What students take away
- Keep good personal grooming habits
- Speak and carry themselves with more confidence
- Understand the basics of skincare
- Apply everyday makeup technique
- Handle workplace and interview presentation
- Think creatively and judge aesthetics
- See where the beauty industry is heading
Why Louise.C
Certified across disciplines
ITEC certified, with professional makeup qualifications from Japan, Taiwan and Hong Kong.
Chief artist at a citywide pageant
Seven consecutive years as training tutor and chief makeup artist for the Miss Hong Kong Brands and Products Expo pageant.
Cross industry experience
Work for more than thirty leading brands, and familiarity with what different industries expect.
A deep teaching record
Taught at over twenty schools and community organisations, and teaches to the group in front of her.
Flexible by design
Makeup, skincare and hair combined freely to fit your theme and your budget.
A role model in the room
Real experience used to encourage students, and to model healthy confidence rather than describe it.
The tutor
Louise Cheung
Louise Cheung
A professional makeup artist, image consultant and tutor with more than twelve years of experience in corporate image consulting and makeup instruction. She served as training tutor and chief makeup artist for the Miss Hong Kong Brands and Products Expo pageant for seven consecutive years (2019 to 2025), currently teaches image management and makeup at a number of universities and schools of continuing education, secondary schools, youth centres and social service organisations, and holds an IFA international aromatherapist qualification. She combines professional styling with aromatherapy knowledge to build both a polished outward image and inner balance.
- Bachelor of Arts (Honours) in Advertising
- ITEC Certificate in Makeup (Practical & Theoretical)
- Japan From Hand Makeup Academy · Tokyo Hair & Makeup Trend
- IFA International Aromatherapist
Programme formats
Skincare and Image Management Talk
Talk with simple demonstration
- Duration
- 2 hours, single session
- Group size
- 50 to 200 people; larger by arrangement
Suits year group activities, assemblies and large events
Image and Confidence Workshop
Demonstration with hands on segments
- Duration
- 3 hours, single session
- Group size
- 10 to 30 participants
Skincare basics, everyday grooming with practice, and simple hair styling
Personal Grooming and Makeup
Demonstration and hands on practice
- Duration
- 2 to 3 hours per session, 10 to 18 hours total, over 6, 8 or 10 sessions
- Group size
- Small groups of 10 to 15
Covers base, brows, contouring, eyes and lips in full
Foundation Makeup Artistry
Demonstration and hands on practice
- Duration
- 2.5 to 3 hours per session, over 8 to 10 sessions
- Group size
- Small groups of 10 to 15
Professional conduct and full technique; the tenth session is an assessment day
Face Painting for Community Service
Demonstration and hands on practice
- Duration
- 2 to 2.5 hours per session, over 4 sessions
- Group size
- 10 to 15 participants
Pairs with volunteering days and seasonal activities
Themed Image Programmes
Demonstration and hands on practice
- Duration
- Length and sessions by arrangement
- Group size
- Defined with your organisation
Makeup, skincare and hair combined freely, for example stage production styling or interview presentation
Session by session
- 01Knowing your skin type and prepping it; how base products and tools behave; foundation, concealer and setting
- 02Brow shapes and choosing yours; brow products and tools; brow technique
- 03Reading facial structure; contouring with light, shadow and blush
- 04Eye shapes and suitable eye makeup, part one: shadow and liner
- 05Eye shapes and suitable eye makeup, part two: lashes
- 06Lip shapes, lip products and tools, and lip technique
Fees
$1,800
per two hour session, from. The final quote depends on numbers, sessions and theme
Materials, for reference
Materials are quoted separately from teaching fees, so they can be accounted for on their own.
- Talk with demonstration
- No materials needed
- Demonstration plus hands on (8 to 10)
- Cosmetics rental, suggested $1,000
- Demonstration plus practice (10 to 15)
- Cosmetics purchase, suggested $3,500
- Foundation makeup artistry, practical (10 to 15)
- Cosmetics purchase, suggested $3,500
- Face painting (10 to 15)
- Cosmetics purchase, suggested $4,000
- Materials cost per term drops for ongoing programmes
- Makeup, skincare and hair can be combined as needed
Every fee here can be discussed against your budget.
All prices in Hong Kong dollars
In the room
HSUHK Honours Academy: professional image and networking etiquette workshop 
HSUHK: paired eye contact challenge 
HSUHK: posture and walking practice 
HSUHK Honours Academy: the group after the workshop 
HSUHK Honours Academy: after the workshop 
Bank of Communications (Hong Kong) Learning and Training Centre: grooming and makeup training for front-line teams 
Bank of Communications: live men's hair styling demonstration 
Bank of Communications: face shape and hairstyle explained 
Bank of Communications: one to one styling for each participant 
Bank of Communications: participants styling their own hair at the mirror 
Bank of Communications: checking each finished look 
CityU College of Business event: live demonstration 
CityU MBA and EMBA programmes: image workshop 
Small group practice: under ten, everyone hands on 
Makeup practice: students working in the session 
Corporate talk: skincare and image management 
Organisation workshop: demonstration and practice 
Miss Hong Kong Brands and Products Expo: on stage
Paperwork
- Sexual Conviction Record Check (please request one month ahead)
- Copies of the tutor's professional qualifications
- Business registration certificate (ACADEMY Limited)
- Original receipts for materials purchased
Clients
ACADEMY has worked, and continues to work, with the schools, youth organisations and companies below. Our teaching spans more than 20 schools and youth organisations, over 1,000 students and more than 50 workshops and talks.
Companies and commercial organisations
- 香港中華廠商會
- 中國銀行
- 交通銀行
- 國泰航空
Government and foundations
- 青年發展委員會
- 香港賽馬會慈善信託基金
Tertiary institutions
- 香港城市大學
- 香港恒生大學
- VTC 職業訓練局
Youth and social service organisations
- 香港基督教青年會
- 香港小童群益會
- 聖雅各福群會
- 明愛
- 救世軍
- 防止虐待兒童會
- 基督教香港信義會
- 香港基督教服務處
Primary and secondary schools
- 香港真光書院
- 何東中學
- 天主教新民書院
- 保良局馬錦明中學
- 嗇色園主辦可立中學
- 顯理中學
- 佛教茂峰法師紀念中學
- 香港中國婦女會馮堯敬紀念中學
- 中華基督教會基協中學
- 賽馬會毅智書院
- 高雷中學
- 加拿大神召會嘉智中學
- 中華基督教青年會小學
- 天主教南華中學
- 地利亞修女紀念學校
- 廠商會中學