The course runs from brand positioning through to execution, using real cases to walk learners through a campaign from first idea to public launch. The tutor works in property and advertising production, so what enters the classroom is current industry practice rather than the textbook version.
Tutor
Jimmy Lee
Founder
Founder of ACADEMY and Managing Director, Corporate Planning & Strategy at Star Group (SEHK: 1560). He brings years of property sales, marketing and advertising production experience to the classroom, and has taught at the Li Ka Shing School of Professional and Continuing Education, Hong Kong Metropolitan University. His teaching focuses on turning industry practice into knowledge students can apply in the real world.
